{"id":3056,"date":"2026-07-25T14:04:39","date_gmt":"2026-07-25T14:04:39","guid":{"rendered":"https:\/\/swissdaily.ch\/amende-dma-google\/"},"modified":"2026-07-25T14:04:39","modified_gmt":"2026-07-25T14:04:39","slug":"amende-dma-google","status":"publish","type":"post","link":"https:\/\/swissdaily.ch\/de\/amende-dma-google\/","title":{"rendered":"Amende DMA contre Google : entre Bruxelles et Washington, le dialogue sous tension"},"content":{"rendered":"

L’annonce \u00e9tait attendue, mais la r\u00e9action am\u00e9ricaine n’en a pas moins \u00e9t\u00e9 imm\u00e9diate et d’une intensit\u00e9 r\u00e9v\u00e9latrice. Jeudi, la Commission europ\u00e9enne a inflig\u00e9 \u00e0 Google une amende de 890 millions d’euros<\/strong> au titre du Digital Markets Act<\/strong> (DMA), le r\u00e8glement europ\u00e9en sur les march\u00e9s num\u00e9riques, sanctionnant la position dominante du g\u00e9ant californien sur le march\u00e9 num\u00e9rique de l’Union. Moins de vingt-quatre heures plus tard, Donald Trump annon\u00e7ait l’ouverture d’une enqu\u00eate commerciale officielle contre l’UE, transformant une d\u00e9cision de droit de la concurrence en \u00e9pisode diplomatique \u00e0 part enti\u00e8re.<\/p>\n<\/p>\n

Sur son r\u00e9seau social, Trump a pr\u00e9sent\u00e9 cette enqu\u00eate comme la r\u00e9ponse directe \u00e0 ce qu’il qualifie de pratique consistant \u00e0 \u00ab VOLER<\/em> les entreprises am\u00e9ricaines et, par ricochet, le contribuable am\u00e9ricain \u00bb. \u00ab Les \u00c9tats-Unis d’Am\u00e9rique ne sont pas une ‘TIRELIRE’ pour l’Europe, et nous ne le permettrons pas ! \u00bb, a-t-il \u00e9crit, annon\u00e7ant que l’UE paierait \u00ab un prix tr\u00e8s \u00e9lev\u00e9 pour ce comportement ill\u00e9gal et profond\u00e9ment contraire \u00e0 l’\u00e9thique \u00bb. La forme rh\u00e9torique est famili\u00e8re ; la port\u00e9e \u00e9conomique, elle, m\u00e9rite un examen rigoureux.<\/p>\n<\/p>\n

Du c\u00f4t\u00e9 de Bruxelles, la principale porte-parole de la Commission, Paula Pinho, a choisi la voie de la d\u00e9sescalade mesur\u00e9e. \u00ab Il y a un appel au dialogue que nous accueillons pleinement \u00bb, a-t-elle d\u00e9clar\u00e9 vendredi, tout en pr\u00e9cisant que l’ex\u00e9cutif europ\u00e9en entendait pr\u00e9server ce qu’elle a appel\u00e9 l’autonomie r\u00e9glementaire de l’Union \u2014 notion centrale dans la doctrine de la Commission depuis plusieurs ann\u00e9es. En d’autres termes, Bruxelles ouvre la porte sans pour autant abdiquer sa comp\u00e9tence normative.<\/p>\n<\/p>\n

Le repr\u00e9sentant am\u00e9ricain au Commerce, Jamieson Greer<\/strong>, a formul\u00e9 la critique am\u00e9ricaine avec davantage de pr\u00e9cision technique. Selon lui, l’amende inflig\u00e9e \u00e0 Google compromet non seulement le dialogue transatlantique sur la r\u00e9gulation num\u00e9rique, mais menace \u00e9galement la stabilit\u00e9 de l’accord commercial conclu en juillet 2025 entre Donald Trump et la pr\u00e9sidente de la Commission, Ursula von der Leyen<\/strong>, au terme de semaines de tensions tarifaires. \u00ab Les actions r\u00e9centes de l’UE sapent ces efforts et font peser un r\u00e9el risque sur la stabilit\u00e9 transatlantique en mati\u00e8re de commerce \u00bb, a-t-il d\u00e9clar\u00e9 dans un communiqu\u00e9 publi\u00e9 dans la foul\u00e9e de l’annonce de l’amende.<\/p>\n<\/p>\n

Ce contexte institutionnel m\u00e9rite d’\u00eatre pr\u00e9cis\u00e9. Le DMA, entr\u00e9 en vigueur en 2022, impose aux grandes plateformes d\u00e9sign\u00e9es comme \u00ab contr\u00f4leurs d’acc\u00e8s \u00bb \u2014 dont Google, Apple, Meta ou Amazon \u2014 des obligations comportementales strictes destin\u00e9es \u00e0 garantir la contestabilit\u00e9 des march\u00e9s num\u00e9riques europ\u00e9ens. Washington critique ce dispositif depuis son adoption, y voyant une barri\u00e8re non tarifaire d\u00e9guis\u00e9e ciblant de mani\u00e8re disproportionn\u00e9e les entreprises am\u00e9ricaines. L’administration Trump a amplifi\u00e9 cette critique au point d’en faire un levier de n\u00e9gociation commerciale explicite.<\/p>\n<\/p>\n

La s\u00e9quence de la semaine illustre la fragilit\u00e9 de l’\u00e9quilibre transatlantique actuel. D\u00e8s avant l’annonce de l’amende, vingt-cinq \u00e9lus am\u00e9ricains avaient adress\u00e9 une lettre \u00e0 Trump pour r\u00e9clamer une enqu\u00eate sur les pratiques commerciales europ\u00e9ennes, anticipant la d\u00e9cision de la Commission. Simultan\u00e9ment, la Maison-Blanche annon\u00e7ait un nouveau r\u00e9gime tarifaire visant plusieurs partenaires commerciaux, dont l’UE, au motif d’all\u00e9gations de travail forc\u00e9. Bruxelles a choisi de ne pas riposter, faisant valoir que ces droits respectaient le plafond de 15 % sur les biens europ\u00e9ens pr\u00e9vu par l’accord de juillet 2025 \u2014 une retenue calcul\u00e9e, qui t\u00e9moigne d’une volont\u00e9 de ne pas enflammer davantage les relations.<\/p>\n<\/p>\n

Bernd Lange<\/strong>, eurod\u00e9put\u00e9 social-d\u00e9mocrate allemand et pr\u00e9sident de la commission du commerce international du Parlement europ\u00e9en, a confi\u00e9 \u00e0 Euronews redouter une nouvelle escalade et s’attendre \u00e0 d’autres mesures am\u00e9ricaines. Lange, qui a jou\u00e9 un r\u00f4le central dans les n\u00e9gociations ayant conduit \u00e0 l’accord de juillet, r\u00e9sume une inqui\u00e9tude largement partag\u00e9e parmi les responsables europ\u00e9ens : malgr\u00e9 cet accord, les relations transatlantiques demeurent structurellement volatiles, soumises \u00e0 des chocs exog\u00e8nes que ni Bruxelles ni Washington ne ma\u00eetrisent pleinement.<\/p>\n<\/p>\n

Pour la Suisse, observatrice attentive de ces tensions depuis une position ext\u00e9rieure \u00e0 l’UE mais profond\u00e9ment imbriqu\u00e9e dans l’\u00e9conomie europ\u00e9enne et mondiale, l’\u00e9pisode offre une le\u00e7on de pragmatisme sceptique. Le Finanzplatz<\/strong> helv\u00e9tique, les exportateurs industriels et les entreprises technologiques \u00e9tablies en Suisse ont tout int\u00e9r\u00eat \u00e0 ce que le dialogue transatlantique ne d\u00e9raille pas. Une escalade tarifaire ou r\u00e9glementaire entre les deux plus grands blocs \u00e9conomiques du monde se traduirait in\u00e9vitablement par des turbulences sur les march\u00e9s, une pression accrue sur le franc et une complexification des cha\u00eenes d’approvisionnement. La neutralit\u00e9 commerciale suisse n’est pas une protection absolue ; c’est une position qui exige une veille constante.<\/p>\n<\/p>\n

Au fond, ce qui se joue entre Bruxelles et Washington d\u00e9passe la seule question de l’amende inflig\u00e9e \u00e0 Google. Il s’agit de savoir si l’Union europ\u00e9enne peut exercer sa souverainet\u00e9 r\u00e9glementaire num\u00e9rique sans que celle-ci soit syst\u00e9matiquement interpr\u00e9t\u00e9e \u00e0 Washington comme un acte hostile. La r\u00e9ponse, pour l’heure, reste suspendue \u2014 entre l’invitation au dialogue de Paula Pinho et le \u00ab Restez \u00e0 l’\u00e9coute ! \u00bb de Donald Trump.<\/p>","protected":false},"excerpt":{"rendered":"

L’annonce \u00e9tait attendue, mais la r\u00e9action am\u00e9ricaine n’en a pas moins \u00e9t\u00e9 imm\u00e9diate et d’une intensit\u00e9 r\u00e9v\u00e9latrice. Jeudi, la Commission europ\u00e9enne a inflig\u00e9 \u00e0 Google une amende de 890 millions d’euros au titre du Digital Markets Act (DMA), le r\u00e8glement europ\u00e9en sur les march\u00e9s num\u00e9riques, sanctionnant la position dominante du g\u00e9ant californien sur le march\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":3055,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"yoast_head":"\nAmende Google : tensions UE-USA sur la r\u00e9gulation num\u00e9rique<\/title>\n<meta name=\"description\" content=\"La Commission europ\u00e9enne inflige 890M\u20ac \u00e0 Google. 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